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We've assembled a team of the top notch strategy,
marketing, public relations, design and new media
talents in the world. Put our talents to work for
you. |
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GTK
Marketing Group
offers a
suite
of integrated marketing services to allow you
to take your brand and company to the next
level - whatever that may be. From
startup companies seeking to define their
brand and carve a niche in their marketplace,
to fortune 500 companies seeking to re-brand
themselves and compete with emerging
corporations and ideals - we've got you
covered. |
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We realize that
you may not always have the
budget to match your dreams, so we'll custom
create a marketing plan to fit your current
corporate structure, and we'll leave plenty of
wiggle room so that your marketing ideals and
initiatives can grow along with your company. |
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We hope that you'll never settle for an
ordinary or cookie cutter campaign, which is
why we invite you to contact us so that we may
custom tailor a campaign to suit your needs.
Just to whet your appetite, here's the laundry
list of what we'd love to do for you:
(click service for description) |
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[Strategy
& Consulting]
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Go
ahead, pick our brains. We've got a
top notch team of strategists and
consultants specializing in all elements
of business development, growth strategies
and marketing. We'll help you
analyze your corporate strengths and
weaknesses and help you to boost the
positive elements of your company, while
eliminating the dead weight. We'll
assist you in setting project goals, and
using the valuable corporate information
that you already possess to
reach your targeted
demographic
while counseling you on your
approach, asset management and
deliverables. |
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[Naming,Branding,
Positioning
& Re-Branding]
–
The sixty second elevator ride. The pitch
that gets their interest and gets you
their business time and time again.
The difference between you and your
competitors. Are you
simply a service
provider or a recognized brand? Are
you a category creator and a breakout
brand? We'll help you to
Create/Name/Define/Refine your unified Brand
image to let the world know what makes you
different and better than your
competitors. We'll create brand icons,
slogans and ideologies including internal
and external marketing and sales messages,
collateral materials including logo,
business cards, boxes & packaging and
media kits for distribution to media
outlets.
You know who you are. We know who
you want to be.
Let us help you reach the next level. |
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[Website
Design/Development & Search Engine
Optimization Services]
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A
website
should be a place for customers, both
previous and potential, to connect with
you and your brand. Whether it's a simple
brochure, advertorial site, or a full
blown e-commerce capable site, it’s the
place for those customers to learn about
your
brand, message, ideals, products,
order products online. Your website should
contain functional, professional features
and easy access to what the customer is
looking for. At GTK, we see a great
website as a valuable marketing tool. The
website design will reflect your brand
ideals and convey your message effectively
online to your targeted and secondary
demographic. |
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Web
savvy shoppers are already scouring the
internet for the goods that you sell. By
creating a targeted search campaign you
are creating pre-sale conditions that best
allow these browsers to become shoppers.
By generating a significant increase in
traffic to your website, you are creating
the added opportunity to convert thousands
of additional random web surfers each
month into becoming loyal customers. As
the click through rate rises, so rises the
conversion rate – in other words,
the more
visitors that you have who are
specifically searching for the goods or
services
that you provide, the better chance you have
over your competitors of attracting and
retaining their business. Search engine
optimization includes more than adding
random keywords to your website. We
partner with one of the top search engine
optimization agencies in the world to
ensure rapid, return on investment
results. |
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[Copywriting,
Content development, Ghostwriting &
Editing]
–We'll
create the "voice" of your company and
develop original content for your website,
corporate communications, media kit, sales
sheets, newsletters and more,
creating a
unique and consistent brand voice and
hallmarks, recognizable to your clients
and competitors. Our team of writers
and freelancers have written for nearly
every top rated magazine, newspaper and
website internationally, they are
acclaimed journalists and novelists ready
to put their talents to work for you and
your brand. |
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[Public
Relations, Media Outreach & Crisis
Management]–Most
brands that are recognized as word of
mouth sensations often have a healthy
behind the
scenes public relations and media outreach
campaign
in place to plant the seeds of, create the
story behind, and manufacture and nurture
the buzz, we'll even help you to pick up
the pieces and put your best face forward
when things get just a little out of hand.
We'll help you to introduce the
brand to your desired primary and
secondary demographic and elevate it to
“must-have” status. Included under the PR
umbrella would be: |
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Analyzing available material and creating
compelling information and stories to
present to client. Develop materials as
needed: biographies, backgrounders, fact
sheets and associated pitch profiles as
well as key influencer statements
regarding the launch. |
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Aggressively pursuing
editorial coverage in print, online
and televised media. |
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Educating
and informing
the media about the brand,
as well as, the philosophies of the
founders, charitable activities,
background and other projects. Promote the
faces of the brand
as recognized industry innovators with
staying power in their respective
categories. |
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Increase overall brand
awareness through increased exposure at
relevant events, premiers, and parties in
targeted cities. |
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[Promotions,
Sweepstakes and incentives]
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To
further increase brand excitement and
awareness,
word of mouth participation and
brand evangelists
we would create an
ongoing series of initiatives which may
include sweepstakes, contests and other
cross-marketing opportunities. At
GTK our company ideal is "Elevation by
Association", to this end
we would create promotions and or
sweepstakes to cross promote your brand with
successful existing products and media
outlets, this includes but is not limited to
concept, target market radio/television
campaigns, ideation, identifying and
securing partnerships, partnerships, prize
fulfillment, travel fulfillment and
coordination, all legal, rules and
regulations, etc.
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[Product
development, partnerships, events]
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To best highlight your brand we could
create
a series of
private label products to be sold
exclusively on your website
or venue of choice. These custom branded products
which may encompass anything from fashion
basics to cosmetic products, or branded
merchandise to swag, gift with purchase or
purchase with purchase products or gift
sets. |
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To discuss any or all of these services
with a GTK new business consultant contact
us at
goodtoknow@gtkgroup.com |
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[contact] |
-Give us a shout. |
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[services] |
-Here's what we do. Put us to work. |
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[logo] |
-But
what does it all mean? |
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[testimonials] |
-They Like us. They really like us! |
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[about]
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-Who we are and how we got to be so good at
what we do. |
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[shop] |
-Shameless self promotion aka Market yourself! |
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