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	It's unpretentious. It's black. It's white. It's got a little grey to it, and  it's even got brackets...But what does it all mean?   People are always asking us about our logo. Where's the icon? they want to know, where's the weird little doodad that emerged from all the angst involved in the creative process? We believe in spare and elegant, and our iconoclastic icon is all that to be sure and so much more...But just what, if anything, does it signify?   GTK- Well, we're Good To Know. But you already know that and that's why you're here.  In the crowded world of marketing double talk it can be difficult sometimes to differentiate between ROI, double opt-ins and much needed double lattes.  We create and implement effective strategies and integrated marketing solutions that best highlight your brand strengths, allowing you to most effectively communicate with existing and potential clients, making you in fact, very good to know.   The brackets- Parenthetically speaking, we're your behind the scenes outsource marketing team. There's no ego involved, we're just here to make you and your brand look your best.   We'll analyze your brand, and help you to define or refine it, and create long term effective strategies and help you to reach desired corporate goals and benchmarks.  We'll hold your hand throughout the process, and though we'll work closely with you and your team, we're always sensitive not to overstep our bounds, and respect the level of involvement desired by you and your corporation.   As for the black- Well, we're NYC based, where black is more than just a color, it is in fact a reverent state of mind and near religion.  We realize that black is and always will be the new black, though we're smart enough to know that custom branded marketing solutions are never just black and white.  More often than not there are subtle gradations of grey, and often the necessary jolt of color and GTK enthusiasm is needed to make your brand and message stand out from the pack.        [contact] -Give us a shout. [services] -Here's what we do. Put us to work. [logo] -But what does it all mean? [testimonials] -They Like us. They really like us! [about] -Who we are and how we got to be so good at what we do. [shop] -Shameless self promotion aka Market yourself!

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